@article{Singh_Singh_2021, place={Lucknow, Uttar Pradesh, India}, title={A Comprehensive Analysis on Managing Business Goals and Objectives}, volume={1}, url={http://jmss.a2zjournals.com/index.php/mss/article/view/5}, DOI={10.54060/JMSS/001.01.005}, abstractNote={<p><em>Goals and objectives that are well-chosen guide a fledgling firm on the correct path and keep an established business up and running. Business objectives are an important element of creating priorities and positioning your firm for long-term success. Setting company goals and developing separate targets to assist you to achieve each goal will substantially improve your capacity to attain those goals. Here, we look at the concept of a business goal, the distinction between a business goal and an objective, as well as some recommendations and examples of short and long-term company goals. Goals define where you want to go and when you want to get there. They may help you enhance your company’s overall performance, whether you want to gain market share or enhance customer service, for example. The more precisely you describe your objectives, the more likely you are to follow through and achieve what you set out to do in the first place. The exact measures you and your organization must take in order to accomplish each of your goals are known as objectives. They spell out exactly what you must do and when you must do it</em><em>.</em></p>}, number={1}, journal={Journal of Management and Service Science (JMSS)}, author={Singh, Vikrant and Singh, Pawan}, year={2021}, month={Mar.}, pages={1–6} }