Random Effect Model for Ethical Stewardship Mediation among Ethiopia's SMEs based on Marketing Proficiency and Orientation
DOI:
https://doi.org/10.54060/jmss.v3i1.36Keywords:
Marketing proficiency, Marketing Orientation, Ethical Stewardship, Sustainability of ventureAbstract
As the world economy continues to move towards deeper integration, MSE will benefit most from its involvement in the global economy. With ethical stewardship acting as a mediating factor, this study will investigate the effect of marketing talent and direction on venture success: the state of a select group of Ethiopian SME sectors. Using surveys and questionnaires to gather data, the study used a quantitative research design method. SME owners and leaders of the job opportunity creation and proficiency offices in both zones and towns are purposefully chosen to participate in this study through random sampling and purposeful sampling, and they are asked to complete questionnaires. Given the extent of the Zone, the researcher will pick five towns to study: Nagele, Adola, Shakiso, Bore, and Haro Wachu. The sample size was determined to be 382 responders in total. Due to Yamane's (1967) simplicity of use, the sample size will be determined by taking into account the anticipated total population of 2,322 business owners, job creators, and competent office executives in 5 towns. For the data analysis in the meta analysis, the random effect model was employe. The impact of marketing talent and direction on venture success was examined in this case using mata analysis, which also used forest plot, funnel plot, moderation analysis, publishing bias based on effect size, and ethical stewardship as a mediating factor. The results indicated that every factor had a positive and notable impact on a company's ability to sustain itself.
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Copyright (c) 2023 Dereje Dinsa Negeri, Gada Gizachew Wakjira, Shashi Kant
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