A Comparative Study on customer satisfaction between Amazon and Flipkart
DOI:
https://doi.org/10.54060/jmss.v3i1.30Keywords:
Convenience, Amazon, Flipkart, judgementAbstract
The best management programmers recognize the importance of combining theoretical knowledge with real-world application. Training is an integral part of the curriculum because it provides students with the hands-on experience and broad perspective they need to succeed in their chosen fields. Indicative of the state of the economy and the country as a whole, it serves as a useful gauge. It's essential for success in the business world. The average graduate student has more self-assurance, intelligence, and worldview than the average person. Marketing research is essential to the success of modern businesses. In my opinion, this methodical and illuminating approach to market preparation is the way to go. This method has applications beyond simple commerce. I've decided to zero in on this topic because I believe it's crucial to acquire as much information as possible about any given topic, be it an idea, an event, an organization, a location, or a person. The first step is to fully immerse oneself in the relevant market in order to study its dynamics and locate openings to meet the felt or felt requirements.
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N. Balasubramanian, Isswarya, “A Comparative Study on Customer Satisfaction Between Amazon and Flipkart Customers in an Educational Institution”, International Journal of Advance Research and Innovative Ideas in Education, Vol. 3, Issue.3, pp. 3632- 3636, 2017.
K. F. Sudhakar, H. SYED, “A Comparative Study Between Flipkart and Amazon India”, Anveshana’s International Journal of Re-search in Regional Studies, Law, Social Sciences, Journalism and Management Practices, Vol. 1, Issue.8, pp. 36- 46, 2016.
A. C. Praba, M.A.Prasad, “A Comparative Study on Customer Satisfaction Between Amazon and Flipkart Customers in an Educa-tional Institution”, International Journal of Creative Research Thoughts (IJCRT), Vol. 9, Issue.4, pp. 3707- 3716, 2021.
K. L. Keller, “Buy Marketing Management 15/e (Old Edition) book online at low prices in India,” Amazon.in. [Online]. Available: https://www.amazon.in/Marketing-Management-Old-Philip-Kotler/dp/9332557187. [Accessed: 29-Feb-2023].
A. C. Praba, M.A.Prasad, “Comparative Study between Amazon and Flipkart”, International Research Journal of Modernization in Engineering Technology and Science, Vol. 3, Issue.9, pp. 1277- 1284, 2021.
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